The fastest way to add 'Build a Website in a Day' to your services
In this industry interview, we sit down with Kamya Marwah, a content and community-first marketer who has grown her LinkedIn community to over 17,000 followers in just under a year. Kamya shares her journey from unemployment to building her own opportunities, her struggles with imposter syndrome, and the strategies that helped her create authentic, impactful content.
What got you started on your content creator journey?
Honestly? Unemployment π I started posting on LinkedIn after graduating because I was struggling to land a role and because I'm a firm believer in creating our own opportunities I thought, "If no one's gonna give me a seat at the table, I'll just build my own." I shared my journey, learnings, and thoughts out loud, and people actually listened. From one post came another, and then came a full-time offer, freelance gigs, brand collabs, and most importantly, community.
What's something people wouldn't be able to find out about you by just looking at your LinkedIn?
That I face imposter syndrome every other day. People see consistency, energy, and support β because I am always cheering others on. But what they don't see is how often I doubt myself in the process. I'm the first to clap for others, and the last to believe I deserve a seat at the same table. I compare myself, I overthink, I spiral... and then I post anyway. Because showing up imperfectly has still taken me further than waiting to feel "ready" ever did.
What was the biggest challenge when you first started creating content?
Letting go of perfection. I spent way too long editing every word, worrying about sounding "smart" enough, and doubting if anyone would care. What helped was realising that done is better than perfect, and that relatability > polish any day. It's called a personal brand because people want to see the journey - not just the end product or result.
What is the best piece of advice you received from a brand, fellow content creator, etc?
"Make your content more about YOU, what you know & what you bring. The basics are already out there."
It's easy to get caught up trying to replicate what everyone else is doing, sharing the same tips, or regurgitating advice that's already everywhere. But the real magic happens when you lean into your unique perspective and experiences. Your voice, your stories, your lessons learned, that's what makes your content stand out and connect on a deeper level. It reminded me that originality isn't about reinventing the wheel; it's about bringing your authentic self to the conversation and trusting that your personal insights have value.
What would you say you're known for and HOW did you become known for that thing?
I'd say I'm known for personal branding with personality - content that's thoughtful but not preachy, fun without losing the strategy, and honest in a way that feels like you're chatting with a friend, not being marketed to. I've always believed that people don't just follow people for tips - they follow people, and that's my aim with my personal brand.
How did I become known for it? By showing up consistently, with intention. I didn't wait for permission to start, I created carousels that broke down product launches, hosted my first webinar on personal branding & shared honest behind-the-scenes of my journey. I didn't build a "brand" and then show up, I showed up first, and the personal brand shaped itself around that.
What has been the best part of becoming a content creator that you didn't expect?
Getting my first-ever invite as a "LinkedIn-fluencer" - a Sunday Rave hosted by one of my all-time favourite brands, IndΔ Wild. I've been shouting them out on LinkedIn for ages and even introduced so many people to their amazing products, so being recognised and invited felt like such a full-circle moment. It was proof that showing up authentically and sharing what you love can really open unexpected doors.
What are 5 tools, tech or apps that you can't live without as a content creator?
- Notion β my second brain. I store content ideas, half-baked thoughts, content pillars, brand collabs, my content ecosystem - literally everything lives here
- Canva β for designing carousels! It's such a beginner-friendly tool
- ChatGPT β for those "what am I even trying to say" days. Great for rough drafts and pulling me out of blank-page zone-outs
- VITA/ Inshot for all my quick video edits
- Pinterest for ALL the inspiration possible!!
What is something you wish you knew when you first started creating content?
That clarity comes from doing, not from thinking. I spent way too much time early on trying to perfect my niche, overanalyse my voice, and stress about engagement. In reality? You find your voice by using it. You figure out what works by putting things out there, not by overthinking in a Google Doc.
I also wish I'd known that you don't need a massive following to create impact. Some of the best conversations and biggest opportunities I've had came when I had just a few hundred followers.
Is there a social media platform you prefer? And if so, why?
LinkedIn is my home base. I know it still is known to be too polished or "corporate," but honestly, that's changing fast, and I like being part of that shift. It's where people show up to learn, not just scroll. You don't need crazy visuals or trending audios - just a clear voice, good ideas, and the willingness to show up consistently. Plus, the reach on thoughtful content? Unmatched.
What do you think helped you grow to where you are today? (Current follower count: 17K+ on LinkedIn)
Two things: intentionality and imperfect consistency. I didn't try to grow just for the sake of growing β I was really clear on why I was showing up. My posts weren't just content, they were little trust-building moments. I spoke about what I knew (personal branding, early career growth, marketing), but I also wasn't afraid to say "I'm figuring this out too." That honesty helped me build not just followers, but a community.
And consistency? I posted even when I felt unsure, even when the metrics dipped, even when imposter syndrome yelled louder than my inner voice. It paid off β over 3.5x engagement rate, 60K+ impressions on my top-performing carousels, and actual opportunities (jobs, clients, invites) landing in my DMs.
What is your process for creating content? Do you have a strategy? A secret method?
I always start with one question: What's something I wish I had seen when I was one step behind? That becomes the seed of the idea. From there, I outline it in Notion, write like I talk (because personality > polish), and structure it in a way that respects people's attention, usually with a scroll-worthy hook and a clear takeaway.
My strategy isn't "go viral" β it's to build resonance. I want someone to read my post and feel seen, smarter, or at least slightly more confident than they did before. And the real secret? I treat every piece of content like a conversation, not a broadcast. For my carousels, all the design magic happens in Canva & copy magic in Notion!
What's your favorite part about Julip?
My favourite part about Julip is how it blends personality with professionalism. It lets me create a visually stunning, fully personalised page that truly feels like me, all without the hassle of building a full website. Setting it up is super easy!
Connect with Kamya
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